WPP Media Forecasts Global Ad Revenue to Grow 8.9% to $1.3 Trillion in 2026

WPP Media has raised its global advertising revenue forecast for 2026, pointing to stronger than expected industry growth supported by artificial intelligence investment, performance advertising, and international expansion by Asia-based advertisers. In its This Year Next Year 2026 Midyear Forecast, WPP Media now expects global advertising revenue, excluding U.S. political advertising, to grow 8.9% in … Read more

BCG Survey Finds CMOs Are Moving Toward Agentic Marketing, But Most Are Still Early in Execution

BCG Survey Finds CMOs Are Moving Toward Agentic Marketing Boston Consulting Group’s latest CMO Survey 2026 points to a widening gap between the marketing industry’s confidence in AI transformation and the actual depth of implementation inside marketing organizations. In its article, “Moving the Agentic Marketing Transformation from Illusion to Reality,” BCG says 96% of surveyed … Read more